Today as I drove down Lee St, I saw an ad on a billboard for a shoe warehouse with over "50,000 pairs of shoes!" as I went googley eye over the endless possibilty of heels that may lie in that dark warehouse I noticed that there was a picture of a shoe, with a naked baby popping out of it. Now, after being in this class, and contemplting the relatvitiy of nearly every ad I see, I was appauled! I mean what on earth does a baby popping out of the shoe have anything to do with the warehouse? Could they sell baby shoes? Is it supposed to appeal to parents?
All I know is that that billboard made them seem stupid in my mind! I couldn't get over it, and I guess maybe the ad worked because it is still fresh in my mind? But the truth is there is such a thing as negative recall when it comes to an ad, you may remember it, but you remember it for all the wrong reasons.
So is all press good press? In my mind no, because sure I now know about this shoe warehouse, but will I ever go there, NO WAY!
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2 comments:
Yes, I think the negative recall aspect is very important and is something advertisers tend to ignore. I just don't understand why they would use cartoons at all...I think in the U.S. market, cartoons are not a popular advertising medium. I think here, the use of animation or cartoons in ads makes it look juvenile or childish...and children are not the ones out shopping for shoes.
haha i've seen that same billboard and must agree that it is strange! what does the baby in the shoe have to do with the warehouse? but i have been there before and the shoes are not that great. under the pic of the baby, its shows pics of crocs!! not my ideal shoe. but i was also engaged by the billboard and still look at the baby everyday i pass it. lol!!
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