Friday, November 30, 2007

BBC

It is amazing how much news can change depending on where you read. Growing up on the outskirts of NYC I have learned not to believe 99 percent of the news I hear, and sadly all that news is directed towards negative things, like murders, kidnaps, etc. I feel like the media targets a specific audience depending on where it is located, and it varies from location to location.
However, national news seems to target everyone in the country, and even though it may have a great reputation (NY Times) It still seems to have issues able fabricating stories and lies.
I think that BBC is the only fair news network in the world. We as Americans like to see ourselves on top, and our national news' seem to portray an image of the US being the best. But the truth is we are not, and realisticly BBC is right when they run stories against us. BBC is a reailty check for us Americans.
Don't get me wrong, I love our country, but we were born being told many lies about our country, and that just seems so wrong. BBC needs to bring its real news over to the USA.

Monday, November 26, 2007

Why do some advertisements seem so STRANGE!?

Today as I drove down Lee St, I saw an ad on a billboard for a shoe warehouse with over "50,000 pairs of shoes!" as I went googley eye over the endless possibilty of heels that may lie in that dark warehouse I noticed that there was a picture of a shoe, with a naked baby popping out of it. Now, after being in this class, and contemplting the relatvitiy of nearly every ad I see, I was appauled! I mean what on earth does a baby popping out of the shoe have anything to do with the warehouse? Could they sell baby shoes? Is it supposed to appeal to parents?
All I know is that that billboard made them seem stupid in my mind! I couldn't get over it, and I guess maybe the ad worked because it is still fresh in my mind? But the truth is there is such a thing as negative recall when it comes to an ad, you may remember it, but you remember it for all the wrong reasons.
So is all press good press? In my mind no, because sure I now know about this shoe warehouse, but will I ever go there, NO WAY!

Different Means of Advertising

When I was in Penn Station in NYC last week I couldn't help but notice that there was an ad for a movie on the stairs going up to 34th street. As I walked closer to the stairs I noticed that the ad seemed to fade, as it was only clear from about 50 yards away. This was amazing to me, what a great way to draw attention to your ad, I mean all of the traffic of the train station had to go out to the street, and you couldn't go up the stairs without looking at them! It was almost robotic how everyone seemed to be in awe of this ad, I too was excited, because it was so unusual, yet so simple! (and probably expensive, seeing as it was a movie ad and probably was only out for a few weeks!) But in all, it was a great location, and a great idea!